I got to work on a full rebrand of Papa John's, as well as run their social media accounts, create digital works, lead product launches, and more.
Concepted and art directed the the photoshoot below, as their new look and new assets which could be used across platforms.
During the new product launch, Donut Holes, we created an event that occurred on the same day in New York and Los Angeles. The Donut Holes pop-up gave away free Donut samples and let people share their reactions on our gif photo booth.
Below is the teaser post on Instagram Stories a day before:
and the Instagram Story shared on the day of:
We also posted the Papa John’s Instagram to get people even more excited.