INSIGHT: People use dating apps to find love.
IDEA: Use Tinder, the most popular dating app to promote SPCA and show people that you could adopt your true love.
We created a fake profile for Tinder. The attractive guy is posing with the dog on all of his photos and once we start up a conversation we would let people know that the account actually belongs to the dog.
For more replies check out: http://spcalove.tumblr.com/
Some of the conversations we had:
AD: Sasha Zabelina & Richard Alconcel
CW: Sasha Zabelina