INSIGHT: People use dating apps to find love.

IDEA: Use Tinder, the most popular dating app to promote SPCA and show people that you could adopt your true love.

We created a fake profile for Tinder. The attractive guy is posing with the dog on all of his photos and once we start up a conversation we would let people know that the account actually belongs to the dog.

For more replies check out: http://spcalove.tumblr.com/

Some of the conversations we had:

OUTDOOR:

 

AD: Sasha Zabelina & Richard Alconcel

CW: Sasha Zabelina